LinkedIn Previews

How to fix the LinkedIn preview image for a public link.

Learn how LinkedIn scrapes Open Graph metadata, why the Post Inspector matters, and which failures most often break public cards.

LinkedIn preview optimization illustration

How LinkedIn reads your page

LinkedIn looks for Open Graph metadata such as og:image, og:title, and og:description. If any of those are broken, missing, or stale, the public preview card tends to degrade quickly.

Common causes

Usually it is one of these two.

Metadata caching

LinkedIn can hold onto stale metadata, so even a correct fix may not show immediately.

Image size issues

Undersized or badly formatted images often lead to empty or broken preview cards.

The solution: LinkedIn Post Inspector

The official Post Inspector is the fastest way to check when LinkedIn last crawled a URL, surface obvious metadata issues, and force a fresh scrape after a fix.

Open Post Inspector

Step-by-step debugging process

  1. Validate the syntax and placement of your Open Graph tags inside the document head.
  2. Ensure the image URL is absolute, public, and uses HTTPS.
  3. Submit the page to Post Inspector and verify the refreshed preview.
<meta property="og:title" content="Your Professional Title" />
<meta property="og:image" content="https://example.com/social-card.png" />

FAQ

More LinkedIn preview questions

Why is my image blurry on LinkedIn?

Low-resolution images are the most common cause. Use at least 1200x630 for a cleaner professional card.

Why does LinkedIn say the URL could not be crawled?

Crawler blocking, robots rules, or infrastructure-level bot protection can all prevent LinkedIn from reading the page.

Can I change the preview of a post that is already live?

No. Once the post is published, the preview is effectively baked into that post.

Manage public metadata without page edits.

Repeated metadata refreshes during active campaigns are expensive and easy to get wrong. Visualink gives marketing and operations a controlled public layer.